MemOle (“the App”, “we”, “us”, “our”) respects your privacy. This Privacy Policy explains how we collect, use, and protect your information when you use our mobile application.
1. Information We Collect
- Account information: When you sign in using Apple or Google, we receive your basic profile information (name, email address).
- User content: Photos or documents you upload to create flashcards and quizzes. These are processed via Google Gemini (Vertex AI).
- Learning data: Flashcards, study progress, and spaced repetition schedules.
- Purchase information: Subscription or add-on purchases, handled through Apple and RevenueCat.
- Technical & Device Identifiers: Crash reports via Firebase Crashlytics.
- Device Identifiers: We may collect your device's advertising identifier (IDFA) and other unique identifiers to measure the effectiveness of our marketing campaigns, subject to your explicit consent via the App Tracking Transparency (ATT) prompt.
2. How We Use Your Information
- Provide core functionality and sync data via Firebase.
- Process purchases through Apple and RevenueCat.
- Marketing & Measurement: We use your data to measure our advertising campaigns and to show memOle to people who are interested in using it. This includes using the TikTok Business SDK to track app installs and specific events like "Registration" or "Subscription".
2a. Product Analytics (PostHog)
We use PostHog to understand how users interact with the App.
- Anonymity: We capture usage events using a random, temporary identifier that does not track you across other apps.
2b. App Tracking Transparency (ATT)
In accordance with Apple’s policies, we use the App Tracking Transparency (ATT) framework.
- Your Choice: We will ask for your permission before tracking your activity across other companies’ apps and websites.
- Purpose: This tracking allows us to optimize our ad campaigns on platforms like TikTok and ensures we reach the most relevant audience.
- Opt-out: You can change your tracking preferences at any time in your iOS device settings under Privacy & Security > Tracking.
3. Data Sharing
We do not sell your data. We share limited information with:
- TikTok: We use the TikTok Business SDK to send event data (such as app installs and purchases) to TikTok for advertising measurement and audience optimization. This may include sharing hashed email addresses and device identifiers.
- Apple & Google (Login and purchases).
- RevenueCat (Subscription management).
- Firebase (Authentication, security, and crash reports).
- PostHog (Product analytics).
- Google Vertex AI / Gemini (Content generation).
4. Data Retention & Security
- Hashed Data: When sharing contact information with advertising partners, we use industry-standard hashing (SHA-256) to protect your email before it leaves your device.
- Retention: Learning data is stored until account deletion. Photos are deleted automatically after processing.
5. Your Rights
- Request access, correction, or deletion of your data.
- Delete your account in the App, which permanently removes your flashcards and study data.
- Contact us at memole.app@gmail.com for privacy-related requests.
6. Security
We use Firebase App Check and other safeguards to protect against unauthorized access. However, no method of electronic storage or transmission is completely secure.
7. Children’s Privacy
The App is not intended for children under 13. We do not knowingly collect personal data from children.
9. AI Disclosure
MemOle uses Artificial Intelligence to generate quizzes. We encourage users to verify important academic facts.